Carvana x Joyride
To celebrate Carvana’s 1.3M+ customers, we took them on a completely personalized, AI-driven joyride to remember the day they met their Carvana vehicle — all without leaving their driveways. Through the combination of GAN, Artificial Intelligence, cloud computing, and (our insanely talented partners) First Avenue Machine, we were able to generate 1,345,984 unique videos, 45,000 hours of content, and, of course, million+ miles of smiles.
Company: Carvana Creative Director: Paul Keister Art Director: Skylar Williams Copywriter: Danielle Silveri
Producer: Leonard Shek Production Company: 1st Ave. Machine Voice Actor: Dave Ebert
1m customers
1m journeys
