MORE FOR YOUR THING
THAT'S OUR THING

In 2018, I wrote a manifesto that became the voice of AT&T's new brand campaign. To kick start it, we launched an anthemic spot that ran in theaters and throughout the 2018 Winter Olympics. This new campaign featured AT&T's products and services as conduits for people's "things." So, whether it's binge watching for hours over the weekend or your never ending love for avocado toast tutorials, AT&T gives you more for your thing.

Agency: BBDO x Organic      Client: AT&T     ECD: Matt MacDonald / Frank Datallo / Dave Cuccinello & David Povill
Senior Copywriter: Elaine Kelch     Senior Art Director: Jono Moore      Jr. Copywriter: Danielle Silveri